I’m a content expert with over a decade of experience and a love of clear, concise writing.
I specialize in content strategy and design. My mission is building content programs that generate demand by serving real people.
View my portfolio →
Experience
Mural
2022 – Present
Mural is a visual work platform that enables teams to collaborate better and innovate faster, in any industry.
In my role as Sr. Content Marketing Manager, I work across the brand & creative team and the digital marketing team to build and edit content that drives engagement.
Scaled non-branded organic traffic to the blog by 10x
Researched and identified copywriting tools and opportunity areas that helped increased our content production by 5x
Identified and filled gaps in our content, managing agency and cross-functional partners
Built strategies to increase search performance and drive engagement through articles, Mural workflow, use-case landing pages, and white papers
Increased engagement in email nurture and monthly newsletter campaigns, working with our Lifecycle marketing team
Cerego, Inc.
2019 – 2022
Cerego is an adaptive learning platform that combines cognitive science with artificial intelligence to help people learn faster, and remember longer. I served as Content Marketing Manager, working in content and product marketing, design, sales enablement, and social media.
Later in my time at Cerego, I helped design and manage a new consumer product, RememberThat.ai — a mobile-first app for students leveraging Cerego’s advanced learning algorithms. My work for RememberThat.ai included branding, graphic design, UI/UX copywriting and design, and product management.
UpMetrics
2015 – 2019
As Sr. Marketing Manager, I developed the UpMetrics brand and established the company as among the leading voices in nonprofit data management in the Bay Area. My work involved website building, graphic design, copywriting, sales enablement, and client success, as the company grew from five to roughly 25 people over the course of my time there.
AFAR Media
2013 – 2014
While originally hired as a Community Intern, I scaled the social following for AFAR by roughly 5x across Twitter, Facebook, Pinterest, and Instagram, and was hired as Content Marketing Manager. I also served as a travel guides editor for AFAR for a special project with Westin Hotels & Resorts.
Rowing News
2011 – 2018
Over the course of roughly seven years, I worked first as a staff writer, social media and web content manager, and later contributing writer for Rowing News.
Correspondent
I wrote original content and edited magazine content for the web, as well as contributed multiple pieces per month to the print magazine. I also managed all social media channels.
Highlights:
Covered 2011 World Rowing Championships in Bled, Slovenia
Covered 2012 Olympic Games in London
Contributing Writer
From 2013-2018, I regularly wrote one or more features for the print magazine, covering events, interviewing athletes and coaches, and highlighting programs or performances.
Highlights:
Covered the 2016 Olympic Games
Built our annual awards and yearly recap issues